At Danesi Caffè, we’ve long recognized the deeply feminine essence of coffee.
This October, during Breast Cancer Awareness Month, we honor that truth with something special: our limited-edition pink coffee bags, available exclusively in the United States. But this isn’t just about packaging, it’s a statement. A tribute. A commitment.
Because at Danesi, supporting women is not just part of what we do, it’s part of who we are.
A Legacy of Strength
Women have always been at the core of the coffee world. From the hands that plant the seeds to those that harvest the cherries, roast the beans, and lead companies, the coffee industry relies on women. In fact, up to 70% of labor in coffee production is done by women. Yet far too often, their work remains invisible, underpaid, underrepresented, and undervalued.
This isn’t just a statistic. It’s a reality we’ve seen firsthand during our visits to plantations across the world. And it’s a reality that extends far beyond coffee, into healthcare, access to resources, and even survival.
Breast cancer is one of the most common cancers among women globally. While science has made great strides, awareness, early detection, and support systems remain critical, especially in underserved communities.
To fight breast cancer is to fight for equity. For care. For life.
Pink Is More Than a Color
With our Pink Edition coffee bags, we’re not just changing the color of our packaging, we’re standing beside every woman impacted by breast cancer. Each pink bag is a reminder of the strength women carry every day, often in silence. It’s a symbol of solidarity, with mothers, sisters, daughters, friends. With survivors. With fighters.
We want every cup brewed this October to be an act of awareness; a small, everyday ritual turned into a moment of compassion and purpose.
Because change begins not with grand gestures, but with attention. With care. With community.
A Toast to Women, In Every Cup
So, this October, let’s do more than wear pink, let’s think pink. Let’s drink it. Share it. Live it. Let every coffee break be a moment of recognition and purpose.
When you choose Danesi’s pink bag, you’re not just choosing coffee. You’re choosing to stand beside the millions of women who give so much, to the industry, to their families, to the world, and who deserve to be seen, supported, and celebrated.
Because every blend tells a story. And this one is pink.
